in General, Trends

Blogs increasingly more popular among senior citizens

Via PR 2.0 (in swedish) I found the recently published TeliaSonera report on communication trends in Sweden (PDF in swedish). 10,000 people were interviewed about their online media use and expectations.

Most of their findings were not surprising; people expect wifi in hotel rooms, want to be able to watch TV on their cell phone and so on. One thing did stand out though:

25% of the population regularly reads one or more blogs. Among persons 26 and younger the figure goes up to 50% but for the group 60 or older it is still close to 25%.

This is very interesting.

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