in General, Trends

IKEA may start selling computers

Chief Executive Anders Dahlvig in an interview with Reuters said IKEA aimed to put a “bigger focus” on the living room in the next year, adding accessories for TV and videogames alongside new sofas and storage ranges.

When asked if that could lead to electricals being sold in its iconic blue and yellow stores, he replied:

Maybe. It depends on the stores. They are big, but they are still crowded; there are lots of products we would like to have in there.

Will we see an IKEA computer? It is an interesting idea and IKEA has a lot of good design people so why not? My suggestion is to call the first model “Bill”…

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