Political advertising on social media is at risk of being lost forever

Lyndon B. Johnson Political pamphlet for sale on eBay

Not that long ago almost all political advertising was clearly visible in the physical world. Posters, newspaper ads and pamphlets were widely circulated, collected and preserved. It is not unlikely that you are able to walk into an antiquarian book shop and find examples of political propaganda hundreds of years old. Other copies will end up in attics, basements, shoeboxes and occasionally be donated to archives or sold on eBay. It was easier to see who said what and to whom. This enables modern day researchers to understand how campaigns worked and what issues people were engaging with. Such research contributes to new knowledge about our society and help us understand how we got where we are. Continue reading