Social Media in the Swedish Public Sector
Andrew Krzmarzick, Govloop community manager, asked me which swedish government agencies are using social media to communicate with citizens. The twitter message space is too short for an answer so here is a more thorough reply. I will specifically look at Twitter which seems to be gaining popularity in the swedish public sector. Use of social media tools in the public sector is in its infancy in Sweden. In a study conducted by the Stockholm Chamber of Commerce in 2009 (PDF) , around 12% of agencies reported that they were using social media channels in their communication. In another study by the Swedish Public Relations Association 75% of PR managers were evaluating the use of social media but only 5% had involved social media in the communication strategy. Many agencies are trying out new tools to see how they fit in their communication strategy. Most are using them as a news feed (one-way communication) and do not reply to questions. The number of followers varies greatly. Some examples: ...